1/2/2024 0 Comments Npr hourly news podcastsIn other words, NPR can’t promote NPR One - the lauded, loved app that is basically the future of NPR - to what is literally the group of people that would be most interested in it, NPR radio listeners. No NPR One: For now, NPR One will not be promoted on the air. Just to repeat: Be creative in how you back announce podcasts, but please avoid outright promotion. Hidden Brain), some additional language can be added (e.g., “That’s Shankar Vedantam, he hosts a podcast that explores the unseen patterns of human behavior. References should not specifically promote the content of the podcast (e.g., “This week, the Politics Podcast team digs into delegate math.”) If you feel a podcast title needs explaining (e.g. Informational, not Promotional: When referring to podcasts, and the people who host, produce, or contribute to them, we will mention the name of the podcast but not in a way that explicitly endorses it. You can download Alt.Latino from iTunes and, of course, via the NPR One app. “That’s Linda Holmes of NPR’s Pop Culture Happy Hour podcast and our blogger on the same subject and Bob Mondello, NPR’s film critic. No mentions of npr.org, iTunes, Stitcher, NPR One, etc. No Call to Action: We won’t tell people to actively download a podcast or where to find them. These guidelines apply to all podcasts, whether produced by NPR or by other entities. Our hope is to establish basic principles that are easy to understand and allow plenty of flexibility for creativity. To that end, we want to establish some common standards, especially for language in back announces. We are also fielding more and more questions from news staff and Member stations about our policies for referring to podcasts on air. Here’s Chris Turpin, NPR’s vice president for news programming and operations:Īs podcasts grow in number and popularity we are talking about them more often in our news programs. ( NPR’s board is majority station managers, which is at the root of it all.) And it’s the right frame through which to view this new “ethics” policy from NPR. This tension - between the local stations who pay the largest share of NPR’s bills and the network that sees a future beyond terrestrial radio signals - is basically everywhere you look in public radio. NPR’s greatest asset is the value its audience sees in its content and brand, which might be delivered via a radio signal, a website, a mobile app, or a podcast. A local station’s greatest asset is its connection to the local community, symbolized by the broadcast tower that, uniquely, lets it reach radio listeners in cars and homes. And these players don’t always have the same interests. “public radio” includes it, but also other radio distributors like PRI, APM, and PRX and, most importantly, the over 900 NPR member stations that dot the landscape. NPR is an entity based in Washington, D.C. NPR is - sort of like the Associated Press and the major broadcast networks - a creature of its structure.
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